Sunlight Film PIG by Director's Think Tank, Lowe Bangkok

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PIG

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market Thailand
Agency Director's Think Tank
Agency Lowe Bangkok
Released March 2014

Awards

Spikes Asia, 2014
Film Craft CRAFT: TV: CINEMATOGRAPHY Silver Spike
Film Craft CRAFT: TV: DIRECTION Silver Spike
Film Craft CRAFT: TV: USE OF MUSIC Silver Spike

Credits & Description

CLIENT UNILEVER
PRODUCT SUNLIGHT
ENTRANT DIRECTOR'S THINK TANK KUALA LUMPUR, MALAYSIA
TYPE OF ENTRY CRAFT: TV
CATEGORY DIRECTION
TITLE PIG
PRODUCT/SERVICE SUNLIGHT
ENTRANT COMPANY : DIRECTOR'S THINK TANK KUALA LUMPUR, MALAYSIA
ADVERTISING AGENCY : LOWE BANGKOK, THAILAND
PRODUCTION COMPANY : DIRECTOR'S THINK TANK KUALA LUMPUR, MALAYSIA
ERIC YEO LOWE THAILAND CHIEF CREATIVE OFFICER
RAJAY SINGH DIRECTORS THINK TANK SDN BHD DIRECTOR
HENG TEK NAM DIRECTORS THINK TANK SDN BHD EXEC.PRODUCER
Brief Explanation
This charming, emotional spot for dishwashing liquid breaks away from featuring the usual housewife with her stacks of clean plates. The spot stars one of the greasiest animals ever to grace a human’s plate, the pig. In the film, we see a little pig, alive as ever, plagued by a dish clinging to his backside. With a melancholy soundtrack for a backdrop, he escapes the farm and fails in his desperate attempts to break free. In the film’s final moments, the pig reaches the proverbial crossroads. He chooses a path and finds his way to a washerwoman who just happens to be using Sunlight Dishwashing Liquid. The spot ends with the pig liberated from his pain. He’s finally separated from the plate, ever so subtly sending the message that Sunlight separates clingy grease from your dishes like no other dishwashing liquid can.