Super-Pharm Film Trail of Perfume by BBR Saatchi & Saatchi Israel

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Trail of Perfume

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Industry Cosmetics & beauty products, Drugstores
Media Film
Market Israel
Agency BBR Saatchi & Saatchi Israel
Director Ram Baruch
Creative Director Sharon Refael
Art Director Michal Gonen
Copywriter Orit Bar-Niv
Account Supervisor Yael Sulzbacher
Production Shoshi & Udi
Released June 2013

Credits & Description

Super-Pharm, Israel's largest drug store chain, has launched the second out of six spots of its dancers campaign. Using dance as metaphor, Super-Pharm wants people to know the chain sells much more than meds. The spot - Colors of Passion - illustrates the dilemma of choosing between a classic red nail polish and a more daring and colorful colors illustrated as a battle between the fingers of the 2 hands.
The first spot illustrates the trail of perfume.
Media: TV
Category: Pharmaceutical
Category: Cosmetics & toiletries
Client: Super-pharm
Agency: BBR Saatchi & Saatchi, Tel Aviv
Production: Shoshi & Udi
Country: Israel
Director: Ram Baruch
Chief Creative Officer: Nadav Pressman
Creative Director: sharon refael
Art Director: Michal Gonen
Copywriter: Orit Bar-Niv
Agency CEO: Yossi Lubaton
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Shani Shaul
Account Supervisor: Yael Sulzbacher
Account Executive: Lia Glikman, Yarden Enosh
Senior Planner: Nir Abraham
Planner: Doron Bar-Gil
Costume Designer: Maor Tzabari
Setting Designer: Shmulik Ben-Shalom
Dance Group: Inbal Pinto & Avshalom Pollak Dance Company
Music: Shmulik Noifeld & Avi Balleli