|Industry||Cosmetics & beauty products, Drugstores|
|Agency||BBR Saatchi & Saatchi Israel|
|Creative Director||Sharon Refael|
|Art Director||Michal Gonen|
|Account Supervisor||Yael Sulzbacher|
|Production||Shoshi & Udi|
Credits & Description
Super-Pharm, Israel's largest drug store chain, has launched the second out of six spots of its dancers campaign. Using dance as metaphor, Super-Pharm wants people to know the chain sells much more than meds. The spot - Colors of Passion - illustrates the dilemma of choosing between a classic red nail polish and a more daring and colorful colors illustrated as a battle between the fingers of the 2 hands.