Surf Film PARTY TRICK by MullenLowe London

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Industry Washing powders & Detergents
Media Film
Market United Kingdom
Agency MullenLowe London
Released January 2002


IPA Effectiveness Awards 2000
The Winners 4-Star Winner

Credits & Description

At 7% share Surf is the fastest growing UK detergent brand of the last 5 years. But in 1994 it had just 2% market share and had been de-listed by Sainsbury's. Its resurgence can be attributed to advertising that changed the fortunes of the brand because it made people like it. This case proves that it was enjoyable advertising rather than communication of better performance or value that made Surf one of Unilever's "power brands".
Title "Party Trick"
Agency Lowe London
City London
Advertiser Unilever
Brand Name Surf
Product Name Detergent
Business Sector Cleaning Products, Soaps, Detergents
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 31 seconds
Tagline You need a good reason not to buy it.