EVERY PART IS VITAL by TBWA\ India for Suzuki

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EVERY PART IS VITAL

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Industry Repair parts
Media Film
Market India
Agency TBWA\ India
Production Corcoise Films
Released May 2010

Credits & Description

Category: Other Vehicles, Auto Products & Services
Advertiser: MARUTI SUZUKI INDIA
Product/Service: CAR PARTS
Agency: TBWA\INDIA
Production Company: CORCOISE FILMS, Mumbai, INDIA
Date of First Appearance: May 15 2010
Chief Creative Officer: Rahul Sengupta
Executive Creative Director: Anirban Sen
Copywriter: Anirban Sen/Kingshuk Dey
Art Director: Gaurav Varma/Irfan Khan/Nishit Shankar
Agency Producer: Hriday Dowerah
Account Supervisor: Neetika Aggarwal
Producer: Cyrus Pagdiwala
Director: Prashant Issar
Account Manager: Rohan Bharel
Planner: Nirmalya Sen/Kumud Ghosal
English Description
A couple walk into a (human) body spare parts shop. The man asks the shop vender if he stocks spines. He says that he does and hands over one for him to try in the changing room, admitting that it is a genuine part.
The man walks out the changing room with a hunched back, and the shop keeper tries to convince him that he looks well.