Suzuki Film JUNO by Publicis Capital Delhi

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Industry Cars
Media Film
Market India
Agency Publicis Capital Delhi
Production Footcandles Film Pvt Ltd
Director K.m. Ayappa
Executive Creative Director Parashuraman Narayanan
Creative Director Joy Mohanty
Producer Anand Menon
Editor Prakash Kurup
Released July 2010

Credits & Description

Category: Cars
Product/Service: CARS
Production Company: FOOTCANDLES, Mumbai, INDIA
Date of First Appearance: Jul 14 2010
Executive Creative Director: Parashuraman Narayanan
Creative Director: Joy Mohanty
Producer: Anand Menon
Director: Ayappa
Editor: Prakash Kurup
Sound Design/Arrangement: Chester Mistquita
Post Production: Prime Focus Ltd/Octavius Studios
Music: Sameer Uddin
Account Manager: Papiya Tahiliani
Director Of Photography: Sanu Varughese
Editing Company: Prime Focus Ltd

English Description
Cultural context: "Kitna Deti Hai?" transliterates into "How much does she give?" - it's a very typical and colloquial Indian way of asking how much mileage (fuel efficiency) a vehicle delivers. Indians, frugal by nature, are notoriously mileage-obsessed. The film opens on an antiseptically clean NASA facility. Typical ordinary middle-class Indian tourists, in their trademark clothes ( fashion horror show! ) are admiring the wonders of America. They are being given a guided tour of the facility and are being shown a highly advanced spacecraft, Juno, designed to fly all the way to Jupiter. Their guide? An oh-so-superior and patronising NRI (Non-Resident Indian, or Indian emigre) rocket scientist ( NASA actually has a large number of Indian scientists), who in his pronounced American accent tells them of the wonders of Juno - which they listen to dumbstruck. "Any questions?" ends the Rocket Scientist smugly - expecting none - when "yes" says an Indian - and pops the quintessentially Indian question - "Kitna deti hai?" ( how much does she give?) - leaving him dumbfounded. In kicks the pack shot of cars and VO: For a country obsessed with mileage, Maruti Suzuki makes India's most fuel-efficient cars.