Suzuki Film YACHT by Publicis Capital Delhi

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Industry Cars
Media Film
Market India
Agency Publicis Capital Delhi
Production Footcandles Film Pvt Ltd
Director K.m. Ayappa
Executive Creative Director Parashuraman Narayanan
Creative Director Joy Mohanty
Producer Anand Menon
Editor Prakash Kurup
Released July 2010

Credits & Description

Category: Cars
Product/Service: CARS
Production Company: FOOTCANDLES, Mumbai, INDIA
Date of First Appearance: Jul 14 2010
Executive Creative Director: Parashuraman Narayanan
Creative Director: Joy Mohanty
Producer: Anand Menon
Director: Ayappa
Editor: Prakash Kurup
Sound Design/Arrangement: Chester Mistquita
Post Production: Prime Focus Ltd/Octavius Studios
Music: Sameer Uddin
Account Manager: Papiya Tahiliani
Director Of Photography: Sanu Varughese
Editing Company: Prime Focus Ltd

English Description
Cultural context: "Kitna Deti Hai?" transliterates into "How much does she give?" - it's a very typical and colloquial Indian way of asking how much mileage ( fuel efficiency) a vehicle delivers. Indians, frugal by nature, are notoriously mileage-obsessed. In this commercial a playboy billionaire, accompanied by his disinterested squeeze, is out shopping for a new plaything - a yacht. He pays little attention as the smooth-talking salesman, taking him through the features. At the end of the spiel, the billionaire looks casually over his shoulder and asks the key question, very matter-of-fact: " Kitna Deti Hai?" ( how much does she give?)- The smug salesman does a double-take. In comes the VO & pack shot of a range of cars: "For a country obsessed with mileage, Maruti Suzuki makes India's most fuel efficient cars."