Svenska Spel Film THE SLOT CAR MAN (CURVE) by King

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Industry Lottery & Gambling
Media Film
Market Sweden
Agency King
Director Traktor Through Partizan
Creative Director Frank Hollingworth
Art Director Nima Stillerud, Alexander Elers
Copywriter Pontus Ekström, Linda Elers, Oscar Askelof
Account Supervisor Lina Söderqvist
Released May 2013


Cannes Lions 2013
Film Lions Product & Service; Entertainment & Leisure Bronze

Credits & Description

Type of entry: Product & Service
Category: Entertainment & Leisure
Advertiser: SVENSKA SPEL
Product/Service: LOTTERY
Agency: KING Stockholm, SWEDEN

Creative Director: Frank Hollingworth
Copywriter: Pontus Ekström/Oscar Askelöf And Linda Elers
Art Director: Alexander Elers
Agency Producer: Markus Ahlm/Colony
Account Supervisor: Lina Söderqvist
Advertiser's Supervisor: Birgitta Bosell Biström And Mikael Holmgren
Producer: Traktor
Director: Traktor
Post Production: Stopp
Account Manager: Elin Sohlberg
Planner: Per Wilson
Director Of Photography: Anthony Dod Mantle
Other Credits: Vfx Stopp

Brief Explanation
We see a guy who has failed the driving license test 14 times and "invests" the money in a life sized Scalextric car track instead of more hours in driving school.