|Agency||Zip Media GmbH|
|Effie Awards 2011|
|The Winners||Best demonstration of Social Media Effectiveness||Gold|
Credits & Description
For the first time in four years, the number of annual traffic-related deaths in Switzerland grew in 2007, with 4% more casualties than in the previous year. In response to this increase, the Federal Program for Road Safety commissioned the Swiss Insurance Association, the Fund for Traffic Safety, and the Council for Accident Prevention to launch a joint campaign against speeding, mainly targeting the 18-30 year old population.