Swarovski Film CINEMASPOT by D. Swarovski

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CINEMASPOT

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Industry Jewelry
Media Film
Market Austria
Agency D. Swarovski
Director Bruno Aveillan
Producer Jason Kemp, Kate Elson
Editor Fred Olsak
Released December 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: SWAROVSKI
Product/Service: SWAROVSKI CRYSTALS
Agency: D. SWAROVSKI
Production Company: BELIEVE MEDIA, London, UNITED KINGDOM
Date of First Appearance: Mar 11 2011
Producer: Jason Kemp/Kate Elson
Director: Bruno Aveillan
Editor: Fred Olsak
Sound Design/Arrangement: James
Post Production: Wizz
Music: R. Ibranez De Garayo
Director Of Photography: Patrik Duroux
Editing Company: Quad
Other Credits: Costume: Yiqing Yin/Art Dept: Marcos Lutyens
Media placement: Cinema - - 11.March 2011
Media placement: Internet - - 26. December 2010

English Description
The cinema spot tells the story of a woman’s personal growth. With crystal forming both an integral aspect of the storytelling and an essential part of the story, the film’s protagonist undertakes a journey through her own multifaceted selfhood – without ever losing her identity or becoming unrecognizable. In the course of a nanosecond, she has an epiphany in which an iconic Swarovski product – the Nirvana Ring – plays a decisive role. This “moment of dazzlement” leaves traces on her reality.

From another perspective, the film is also a voyage through Swarovski’s history – from the brand’s industrial heritage to the future of crystal and beyond.
Only select products (e.g. the iconic Nirvana Ring) are depicted; the film mainly makes use of crystal and the spirit of crystal. It should also be noted that the film can be seen as “made with SWAROVSKI ELEMENTS” in that we employed SWAROVSKI ELEMENTS to achieve many of the film’s effects.

To sum the cinema spot up poetically, it is a tale of sand and water fused by heat and heart divided into three parts suffused, respectively, with love, precision, and stewardship – elements Swarovski relies
on both to produce its products and to tell stories.