Swatch Film Europe by Joshua-g2

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Europe

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film
Market United Kingdom
Agency Joshua-g2
Creative Director Mitch Levy
Released October 2005

Awards

Eurobest 2005
Tv / Cinema Clothing Footwear & Accessories Eurobest Gold Campaign

Credits & Description

Alternative title: Shake the world
Company: JOSHUA G2, UNITED KINGDOM, London
Creative Director: Mitch Levy
Agency Producer: Matthew Howells
Account Supervisor: Matthew Howells
Director: Medhi Norwhizian
Producer: Desley Gregory
BACKGROUND
Competition from fashion brands in the watch market have put pressure on Swatch and challenged its position in the market place from UK to US and from Continental Europe to China.

BRIEF
To develop a new strategy, a new look and a new message for a new communications market. To ensure that the campaign will appeal to all markets with minimum adaptation.

To ensure that the message can be delivered in advertising and in the retail environment.
Philosophy/Solution

AGENCY INSIGHT
The ordinary world frowns on spontaneity. Swatch acts as a catalyst and timer to act spontaneous.

THE IDEA
Capture the act of spontaneity in a world –shaking moment to demonstrate the precision of Swatch watches.

MEDIA USED
Posters, press, retail POS, Airport displays, promotions, leaflets, inserts, web