Swedish Armed Forces (SwAF) Film OUR REALITY 2 by DDB Stockholm


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Industry Recruiting
Media Film
Market Sweden
Agency DDB Stockholm
Executive Creative Director Andreas Dahlqvist
Art Director Fredrik Lund, Fredrik Simonsson
Copywriter Magnus Jakobsson, Linus Östholm
Producer Fabian Mannheimer, Henrik Agnehall
Account Supervisor Ulrika Almquist, Sandra Kaludjercic Bergman
Editor Filip Malasek
Production It's Showtime
Director Rane Tiukkanen
Released March 2011

Credits & Description

Category: Public Awareness Messages
Product/Service: RECRUITMENT
Production Company: IT'S SHOWTIME, Stockholm, SWEDEN
Date of First Appearance: Mar 14 2011
Executive Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson/Linus Östholm
Art Director: Fredrik Lund/Fredrik Simonsson
Agency Producer: Mattias Coldén/Stefan Falk
Account Supervisor: Ulrika Almquist/Sandra Kaludjercic Bergman
Producer: Henrik Agnehall/Fabian Mannheimer
Director: Rane Tiukkanen
Editor: Filip Malásek
Sound Design/Arrangement: Stockholm Postproduction
Post Production: Stockholm Postproduction
Animation: Happycamper
Music: Plan 8
Account Manager: Tina Munck
Planner: Adam Sandahl/Cornelia Wangel
Director Of Photography: Jallo Faber

English Description
Being a soldier or marine in the Swedish Armed Forces is a job pretty far from the fictional world of war. In fact it´s the very opposite of Rambo, it´s not even close to the world of cool movies or videogames portraying the job as an actionfilled, exciting trip. Still many Swedes think it is. These films contrast the general view on what a job as a soldier/marine can offer you with the actual reality of the job; a real job where you can make a difference. For real. In short: Welcome to our reality.