Swiffer Film KEYBOARD GUY by Publicis Kaplan Thaler New York

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Industry Cleaning Products, Detergents & Wood protectors
Media Film
Market United States
Agency Publicis Kaplan Thaler New York
Creative Director Frank Bele, Andy Landorf
Account Supervisor Eileen Lundberg
Production Company Films
Director Harald Zwart
Executive Creative Director Gerry Killeen
Art Director Tanya Mishu
Copywriter Amanda Melson
Producer Matt Caltabiano
Editor Tom Muldoon @ Nomad, Jason Painter @ Spot Welders
Production MK Films
Released January 2011

Credits & Description

Category: Household: Cleaning Products
Advertiser: PROCTER & GAMBLE
Product/Service: SWIFFER DUSTER
Production Company: COMPANY FILMS, Los Angeles, Chicago, USA, USA
Production Company: MK FILMS, Los Angeles, Chicago, USA, USA
Date of First Appearance: Jan 3 2011
Chief Creative Officer: Linda Kaplan Thaler
Executive Creative Director: Gerry Killeen
Creative Director: Andy Landorf And Frank Bele
Copywriter: Amanda Melson
Art Director: Tanya Mishu
Agency Producer: Sharon Petro
Account Supervisor: Eileen Lundberg
Advertiser's Supervisor: Paul O'connor
Producer: Matt Caltabiano
Director: Harald Zwart
Editor: Tom Muldoon And Jason Painter
Post Production: Framestore
Music: What About Love By Heart
Editing Company: Nomad Editing

English Description
The creative personifies dirt, dust and mud, humorously portraying them as actual male and female characters falling in love with Swiffer products. As the character’s love story unfolds, the work – which demonstrates how well Swiffer cleans versus traditional methods and and employs the popular ‘80s power ballad, “What About Love” by Heart.

In “Keyboard Guy,” Dust – a man living in a computer keyboard, spending “too many nights at the spacebar” – tells viewers that he wonders if “love will ever find me.” Just then, he spots the Swiffer 360 Duster and finds himself immediately attracted, as it’s just his type. The female voiceover explains how the Swiffer 360 picks up two times more dust than a feather duster, locking dust away.