Synmunkong Insurance Public Film LI KAY - THAI OPERA by Lowe Bangkok

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Industry Insurance
Media Film
Market Thailand
Agency Lowe Bangkok
Director Sittisiri Mongkolsiri, Anurak Junsunjai
Executive Creative Director Piya Churarakpong
Creative Director Porakit Tanwattana, Chalit Manuyakorn
Art Director Prasit Vitayasamrit
Copywriter Thanavate Siriwattanagul, Thanachai Shavitranurak
Producer Duangkamol Wongpratoom
Account Supervisor Ladarat Charoenpinijkarn
Editor Paveena Thongprasong
Production Number Seven
Released March 2011

Credits & Description

Category: Banking, Investment & Insurance
Product/Service: MOTOR INSURANCE
Agency: LOWE
Production Company: NUMBER SEVEN, Bangkok, THAILAND
Date of First Appearance: Mar 1 2011
Chief Creative Officer: Pom Chaiyaporn
Executive Creative Director: Piya Churarakpong
Creative Director: Porakit Tanwattana/Chalit Manuyakorn
Copywriter: Thanachai Shavitranurak/Thanavate Siriwattanagul
Art Director: Prasit Vitayasamrit
Agency Producer: Chudthai Khumpong
Account Supervisor: Ladarat Charoenpinijkarn
Advertiser's Supervisor: Supinyo Maneerat
Producer: Duangkamol Wongpratoom
Director: Sittisiri Mongkolsiri/Anurak Junsunjai
Editor: Paveena Thongprasong
Post Production: Number Seven
Account Manager: Chidlada Gabites
Planner: Boonchai Suksuriyayothin
Cinematographer: Poo-Rich Timpatoom
Editing Company: Number Seven

English Description
In a real car accident, while SMK’s customer already finished his claim process, another party was still waiting for his insurance agent and felt frustrated. Suddenly the FASTERTAINMENT team, which had accompanied the SMK agent to the accident site,
promoted the ‘“SMK is faster” message by entertaining the waiting party with hilarious Thai opera. This was to remind him that to wait for agent was very boring and unnecessary time-wasting experience. Then the team convinced him to switch to SMK.