T-Mobile: See It Again by Publicis Kaplan Thaler New York for T-Mobile

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T-Mobile: See It Again

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Industry Mobile Communications
Media Film
Market United States
Agency Publicis Kaplan Thaler New York
Director Tarsem Singh
Executive Creative Director Hart Rusen
Art Director Kevin Amter
Copywriter Kerry Feuerman
Producer Tommy Turtle, Executive Producers - Frank Scherma
Account Supervisor Paul Villa
Editor Spot Welders- Robert Duffy
Released May 2012

Credits & Description

Advertiser: T-MOBILE
Agency: PUBLICIS SEATTLE
Category: Commercial Public Services
Chief Creative Officer: Andrew Christou
Executive Creative Director: Hart Rusen
Agency Producer: Jen Allen And Chelsea Sweetin
Copywriter: Kerry Feuerman
Editor: Robert Duffy
Editing Company: Spot Welders
Director Of Photography: Arnaud Potier
Producer: Frank Scherma And Tommy Turtle
Art Director: Kevin Amter
Account Supervisor: Paul Villa
Sound Design/Arrangement: Robert Feist
Director: Tarsem Singh

Brief Explanation
We had just reinvented T-Mobile’s spokeswoman with a big launch spot. Miss Bright and Cheery became Ms. Bike Riding Ass Kicker… with a wink. Now we had to prove this new challenger attitude could stand up against AT&T. By using her Ducati motorcycle as a metaphor for network speed, this spot left no doubt in anyone’s mind who was faster. And hotter.