T. Rowe Price Film GLASS by J. Walter Thompson New York

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GLASS

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Industry Investments
Media Film
Market United States
Agency J. Walter Thompson New York
Director Marco Spier, Marie Hyon @ Psyop Ny
Executive Creative Director Andrew Clarke, Kash Sree
Creative Director Nathan Goodson, Izzy Levine
Art Director Roy Wisnu Hariadi, Orbit Ben-Shitrit
Copywriter Giovanni Maletti, Chris Swift
Producer Executive Producer Of Media Arts
Account Supervisor Account Executives
Production Psyop
Released February 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: T. ROWE PRICE INVESTMENT SERVICES
Product/Service: PRICE INVESTMENT SERVICES
Agency: JWT NEW YORK
Production Company: PSYOP, New York, USA
Date of First Appearance: Feb 17 2011
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Andrew Clarke
Creative Director: Izzy Levine/Nathan Goodson
Copywriter: Giovanni Maletti/Chris Swift
Art Director: Orbit Ben-Shitrit/Roy Wisnu
Agency Producer: Caroline Coleman
Account Supervisor: Account Executives: Dany Khosrovani/Mitch Baum/Katie Kistner/Steve Panawek
Producer: Executive Producer: Lucia Grillo/Producer: Anna De Castro
Director: Marco Spier/Marie Hyon
Post Production: Lead Tech Directors: Dan Gregoras/Christian Bach/Alvin Bae/Lead Compositors: Manu Gaulot/Nick Tanner
Animation: Flame: Nick Tanner
Planner: Jessica Navas
Director Of Photography: Jwt Director Of Brand Production: Caroline Coleman
Other Credits: Psyop Art Director: Lauren Indovina/Media Agency: Maxus Global

English Description
In this time of uncertainty, many investment firms aim to simplify the current economic environment while T. Rowe Price has chosen the opposite route – embracing its complexity, while striving to make sense of it for its investors. This TV campaign demonstrates T. Rowe Price’s superior intellectual prowess by illustrating the firm’s understanding and command of the complex connections that drive the global economy. The campaign accomplishes this by selecting a series of unrelated sectors and posing the question of how they are interconnected and might impact today’s global economy.