Transport Accident Commission (TAC) Film BLIND by Grey Melbourne, The Sweet Shop

BLIND

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Industry Traffic safety
Media Film
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Art Director Peter Becker
Copywriter Nigel Dawson
Agency The Sweet Shop
Director Ben Quinn
Producer Allison Lockwood
Released February 2013

Credits & Description

Category: Public services & utilities
Brand: TAC
Agency: GREY MELBOURNE
Country: Australia
The TAC's and Grey ,Melbourne's first foray into the issue of distracted road users. The TV targets drivers who use phones and other digital devices and dramatises the fact that if distracted for 2 seconds at 50km/h the driver will travel 27 metres blind. Print executions also warn pedestrians of the danger of crossing roads while plugged into phones or MP3s.

Category: Public services & utilities
Client: TAC
Agency: GREY MELBOURNE
Production: SWEET SHOP
Country: Australia
Director: Ben Quinn
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriter: Nigel Dawson
Art Director: Peter Becker
Agency Producer: ZAYLEE SADAM
Agency Producer: Sandi Gracin
Producer: ALLISON LOCKWOOD
Account Director: JODI GUBANA
DOP: STEFAN DUSCIO
Sound: RODNEY LOWE