Transport Accident Commission (TAC) Film Booze Busted by Grey Melbourne

Booze Busted

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Industry Traffic safety
Media Film
Market Australia
Agency Grey Melbourne
Director Josh Frizell
Executive Creative Director Michael Knox
Art Director Peter Becker
Copywriter Nigel Dawson
Released November 2012

Credits & Description

A new (and tacky!) tack from Grey Melbourne for the TAC parodies the 'steak knives' genre to bring home the far-reaching consequences of drink driving. Boozebusted is housed in a specially constructed microsite. The commercial itemises the escalating list of outcomes: fines, loss of licence, an interlock in the car, impounding of car and ultimately the possibility of jail. They can all be yours! The infomercial theme has been taken into other media to lead drivers to the boozebusted site: online advertising, ads with Viewa in lads' mags, street press, pubs and bottle shops and talking urinal cakes (honestly!)
Category: Public services & utilities
Client: TAC
Agency: Grey Melbourne
Country: Australia
Director: Josh Frizell
Creative Director: Nigel Dawson
Executive Creative Director: Michael Knox
Art Director: Peter Becker
Copywriter: Nigel Dawson
Account Director: Randal Glennon
Agency Producer: Sandi Gracin
Digital producer TERESA TRUDA