CRUDDY COMBO CLAN by DraftFCB Chicago for Taco Bell

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CRUDDY COMBO CLAN

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Industry Fast food
Media Film
Market United States
Agency DraftFCB Chicago
Executive Creative Director Teddy Brown
Creative Director Pat Durkin
Art Director Todd Durston, Gordan Sang
Copywriter Berk Wasserman
Production Continuity Studios
Production Inside Job
Creative Director Jeff Maerov
Account Supervisor Sean Hardwick, Rahul Roy
Released May 2010

Credits & Description

Category: Internet Film
Advertiser: YUM! BRANDS
Product/Service: TACO BELL
Agency: DRAFTFCB
Agency: DRAFTFCB
Production Company: CONTINUITY STUDIOS, New York, Chicago, USA, USA
Production Company: INSIDE JOB, New York, Chicago, USA, USA
Date of First Appearance: May 18 2010
Chief Creative Officer: Tom O'keefe
Executive Creative Director: Teddy Brown
Creative Director: Jeff Maerov/Pat Durkin
Copywriter: Berk Wasserman
Art Director: Todd Durston/Gordan Sang
Agency Producer: John Bleeden/Scott Davis
Account Supervisor: Rahul Roy/Sean Hardwick
Sound Design/Arrangement: Joe Flood
Animation: Neal Adams
Account Manager: Leila Cesario

English Description
We created a campaign that was honest, self-deprecating and blatant in its intention to advertise. Introducing Taco Bell’s Super Delicious Ingredient Force. Ten ingredient-based super heroes who blatantly shill for Taco Bell. The Super Delicious Ingredient Force is a non-traditional social media platform that allows the unique Taco Bell ingredients to speak for themselves via webisodes, Facebook, Twitter, Flickr and more.