Taco Bell Film Grandpa Goes Wild by Biscuit Filmworks, Deutsch Los Angeles, VFX Panama

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Grandpa Goes Wild

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Industry Fast food
Media Film
Market United States
Agency Biscuit Filmworks
Director Noam Murro
Account Supervisor Amanda Rantuccio
Agency Deutsch Los Angeles
Creative Director Brett Craig, Xavier Teo
Art Director Gordy Sang, Daniel Shapiro
Copywriter Brian Siedband, Jeffrey Mullen
Producer Shawn Lacy Tessaro, Colleen O’Donnell
Account Supervisor Walter Smith
Editor Grant Surmi
Agency VFX Panama
Service Agency Rock Paper Scissors
Released January 2013

Credits & Description

Advertiser: TACO BELL
Category: Viral Film
Art Director: Gordy Sang
Post Production: A52
Planner: Jeffrey Blish (Chief Strategic Officer)
Sound Design/Arrangement: Lime Studios
Cameraman: Niranjan Martin
Director: Noam Murro
Agency Producer: Victoria Guenier
Producer: Shawn Lacy (Managing Director)
Account Supervisor: Amanda Rantuccio
Advertiser's Supervisor: Brand Experience)
Creative Director: Brett Craig (Group Creative Director)
Copywriter: Brian Siedband
Editor: Grant Surmi
Producer: Colleen O'Donnell (Executive Producer)
Art Director: Daniel Shapiro
Music: House Of Pain
Music: Jump Around
Copywriter: Jeffrey Mullen
Agency Producer: Kacey Kart
Lighting: Len Levine
Chief Creative Officer: Mark Hunter
Editing Company: Rock Paper Scissors
Director Of Photography: Simon Duggan
Agency Producer: Paul Roy
Cinematographer: Simon Duggan
Advertiser's Supervisor: Tracee Larocca (Senior Director
Agency Producer: Vic Palumbo
Account Supervisor: Walter Smith (Group Account Director)
Creative Director: Xavier Teo (Integrated Creative Director)

Brief Explanation
To create excitement and anticipation for our Super Bowl commercial, we released an online teaser video two weeks before the Super Bowl. In it, we show Bernie Goldblatt, one of the elderly folk from our Super Bowl commercial, riding his motorized scooter. But it's not your typical Sunday afternoon stroll. It's a high-speed joyride through a football field on a scooter rigged with a motorcycle engine, complete with wheelies, spills and some good, old-fashioned mayhem.