Taco Bell Film The Belluminati by Deutsch Los Angeles

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The Belluminati

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Industry Fast food
Media Film
Market United States
Agency Deutsch Los Angeles
Chief Creative Officer Pete Favat
Executive Creative Director Brett Craig
Creative Director Chris Lightburn-Jones, Jeremiah Wassom
Art Director Bryan Abbott
Copywriter Beau Abbott
Released December 2017

Credits & Description

Category: Food
Media: Film
Brand: Taco Bell
Agency: Deutsch
Geo: United States
Advertising Agency: Deutsch, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Directors: Chris Jones, Jeremiah Wassom
Art Director: Bryan Abbott
Copywriter: Beau Abbott
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Paul Roy
Senior Integrated Producer: Damon Vinyard
Integrated Producer: Ruth Collins
Music Director: Eryk Rich
Music Producer: Chase Butters
Music Coordinator: Dezmond Davis
Published: December 2017
To showcase just how extensive their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1. In 2018, 20 more $1 items will be available.