Taco Bell Film We're opening the only Taco Bell on a radius of 1208 km by BV McCann Erickson Bucharest

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We're opening the only Taco Bell on a radius of 1208 km

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Industry Fast food
Media Film
Market Romania
Agency BV McCann Erickson Bucharest
Creative Catalin Dobre, Bogdan Costin, Arpad Rezi, Ioana Filip, Radu Rebei, Andrei Mihailescu, Mihai Vasile, Paula Ionescu, Raluca Circo
Released September 2017

Credits & Description

Agency: McCann Bucharest & MRM//McCann Romania
Client: Taco Bell
Creative team: Catalin Dobre, Ioana Filip, Costin Bogdan, Arpad Rezi, Andrei Mihailescu, Radu Rebei, Paula Ionescu, Mihai Vasile, Raluca Circo.
Synopsis:
The first Taco Bell in all of Central and Eastern Europe is opening at Baneasa Shopping City, in Bucharest.
In fact, this is a thing to brag about for once. It’s the closest Taco Bell in the region on a radius of 1208 km (on an air range).
It’s only a mere 1 hour and 15 minutes away from Rome. By plane. Just 637 km away from Budapest and 833 km from Vienna.
So we are actually launching this with big outdoor buzz not only in Bucharest, but also in the neighboring capitals Prague, Vienna and Budapest, so that anybody from the region can enjoy a Crunchy Taco, a Fajita Burrito or a tasty Quesadilla from Taco Bell and visit Bucharest at the same time. It’s only a flight away. Or a slightly longer drive, but hey, you get plenty of time to enjoy the view.