Reebok Film REEBOK TAIKAN by Fallon Tokyo

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market Japan
Agency Fallon Tokyo
Director Youhei Sako
Executive Creative Director Patrick Taro Plutschow
Creative Director Keiichi Uemura
Art Director Tomoya Sasaki
Copywriter Yoshishige Takei
Producer Hiroyuki Sawada, Yasunori Tsukamoto
Account Supervisor Hisaki Kato
Editor Kenichi Inadome
Production Amanainteractive
Released February 2011

Credits & Description

Category: Internet Film
Advertiser: REEBOK JAPAN
Production Company: AMANA INTERACTIVE, Tokyo, JAPAN
Date of First Appearance: Feb 16 2011
Executive Creative Director: Patrick Plutschow
Creative Director: Keiichi Uemura
Copywriter: Yoshishige Takei
Art Director: Tomoya Sasaki
Account Supervisor: Hisaki Kato
Producer: Hiroyuki Sawada/Yasunori Tsukamoto
Director: Youhei Sako
Editor: Kenichi Inadome
Sound Design/Arrangement: Taro Fujiwara
Post Production: Pthree
Animation: Disbound Dimention
Cameraman: Nobuhiro Wakabayashi
Lighting: Tomoyuki Noda
Account Manager: Masaaki Takizawa
Cinematographer: Nobuhiro Wakabayashi
Other Credits: Rika Yahara (Runner)

English Description
A female runner breathes steadily and different road angles cut in and out of the camera as she runs. This is a TV spot for Reebok’s TAIKAN, the inner wear that improves runner’s physical performance. The spot presents a unique angle as it is shot as if the camera is attached to the shoe sole. She runs on many surfaces and towards the end, she jumps over a car. This is when viewers realize that she is wearing TAIKAN apparel and footwear. The jumping action signifies that her performance is improved, yet she doesn’t stop but continues running steadily.