Medieval by McCann New York for New York Lottery

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Medieval

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Industry Lottery & Gambling
Media Film
Market United States
Agency McCann New York
Chief Creative Officer Sean Bryan, Eric Silver, Tom Murphy
Executive Creative Director Mat Bisher, Dan Donovan
Creative Director Jason Ashlock, Dominick Baccollo
Senior Art Director Johan Leandersson
Senior Copywriter Andy Sciamanna
Production MJZ
Director Tom Kuntz
Released October 2017

Credits & Description

Agency: McCann New York
Chief Creative Officers: Eric Silver, Sean Bryan, Tom Murphy
Executive Creative Directors: Mat Bisher, Dan Donovan
Creative Directors: Jason Ashlock, Dominick Baccollo
Senior Art Director: Johan Leandersson
Senior Copywriter: Andy Sciamanna

Production Company: MJZ
Director: Tom Kuntz
President: David Zander
Senior Executive Producer: Eriks Krumins

Production:
Chief Production Officer: Nathy Aviram
Senior Producer: Tamara Lecker
SVP Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Business Manager: Natalie Hernandez

Account:
Executive Account Director: Scot Beck
Account Director: Caroline Fuller
Account Supervisor: Molly Vossler
Account Executive: Jennifer McGill

Strategy:
Strategy Director: Laura Frank, VP

Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Editor: Carlos Arias
Assistant Editor: Maria Lee
Producer: Taylor Colbert

Conform/VFX: EightVFX

Music: Cavalry

Audio Mix: Heard City

Telecine: Company 3
Director: Tom Kuntz
Other Agencies Involved
Momentum – POS
UM – Media

Synopsis:
New York Lottery’s Take 5 Lets Us Know When You Have a Real Chance of Winning… And When You Don’t
The latest NYL campaign by McCann highlights the high winnability of the daily draw game by convincing people that playing Take 5 is a safe bet when compared to the alternative. Touting the game's 1 in 9 odds, it encourages New Yorkers to choose Take 5 and “Go for the win.”
The two spots are set to resemble dramatic cinema style scenes, but with a misdirect that introduces Take 5 as a winnable way out of a dire situation. The approach positions the 1 in 9 odds as the best solution to these comically epic scenarios.
The spots will run locally on TV and the campaign will be carried across Radio, OOH, social channels and websites through banner ads and other digital executions, October 16th through December 24th, 2017.