LIFE EXPECTANCY by Schjaerven for Talkmore

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LIFE EXPECTANCY

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Industry Mobile Communications
Media Film
Market Norway
Agency Schjaerven
Director Espen Sandberg, Joachim Rønning
Creative Director Oistein Borge
Art Director Oivind Eide
Copywriter Espen Skrolsvik
Producer Ola Narum Berg
Production Laurin Film
Production Motion Blur
Released January 2011

Credits & Description

Category: Commercial Public Services
Advertiser: TALKMORE
Product/Service: MOBILE PROVIDER
Agency: SCHJAERVEN
Production Company: MOTION BLUR, Oslo, NORWAY, HUNGARY
Production Company: LAURIN FILM, Oslo, NORWAY, HUNGARY
Date of First Appearance: Jan 21 2011
Creative Director: Øistein Borge
Copywriter: Espen Skrolsvik
Art Director: Øivind Eide
Producer: Ola Narum Berg
Director: Joachim Rønning/Espen Sandberg
Sound Design/Arrangement: Storyline - Baard Ingebretsen
Post Production: Californiapost/Storyline/Akff
Cameraman: Laurin Film
Lighting: Laurin Film
Music: Library
Director Of Photography: Gaute Gunnari
Editing Company: Martin Stoltz-Olsen

English Description
Sometime in the future: A professor is doing a lecture on life expectancy in Norway. In the 70s the average age of death for a Norwegian was 73,2 years, and up until 2011 it gradually increased. Then, suddenly, it fell dramatically. The professor has been researching this for years without finding a logical explanation to this mysterious phenomenon.

It turns out the reason was that Talkmore had such low rates for sending text messages in 2011 that people were very prone to accidents because they were constantly concentrating on their mobile phones.