"Homes Within Homes" by CHI & Partners London for Talktalk

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"Homes Within Homes"

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Industry Consumer & Public services, Telecommunications Services
Media Film
Market United Kingdom
Agency CHI & Partners London
Released March 2011

Awards

Cannes Lions 2012
Film Craft Lions Art Direction Bronze

Credits & Description

Type of entry: Film Craft
Category: Art Direction
Advertiser: TALKTALK
Product/Service: TALKTALK
Agency: STINK London, UNITED KINGDOM
Advertiser TALKTALK
Product TALKTALK
Entrant STINK London, UNITED KINGDOM
Type of Entry: Film Craft
Category: Art Direction
Title: HOMES WITHIN HOMES
Advertiser/Client: TALKTALK
Product/Service: TALKTALK
Entrant Company: STINK London, UNITED KINGDOM
DM/Advertising Agency: CHI & PARTNERS London, UNITED KINGDOM


Brief Explanation
The ad is all about ‘homes within homes’. We see real people living in real houses enjoying the benefits and emotions of having TalkTalk phone and broadband. They are enviously observed by animated characters that come to life within their smaller homes. The mood of the film then changes and becomes more joyful as we revisit all of the animated characters who now have TalkTalk. Their homes are now brighter places to be as they are able to surf and chat. Set against the soundtrack of Unchained Melody, the ad celebrates the emotional role TalkTalk plays in their customers’ lives.