HOMES WITHIN HOMES by CHI & Partners London for Talktalk

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HOMES WITHIN HOMES

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Industry Business equipment & services
Media Film
Market United Kingdom
Agency CHI & Partners London
Released June 2012

Awards

Ciclope International Advertising Craft Festival 2012
Live Action Visual Effects Silver

Credits & Description

Type of entry: Film Craft
Category: Animation
Advertiser: TALK TALK
Product/Service: TALKTALK
Agency: CHI & PARTNERS London, UNITED KINGDOM
Advertiser TALK TALK
Product TALKTALK
Entrant CHI & PARTNERS London, UNITED KINGDOM
Type of Entry: Film Craft
Category: Animation
Title: HOMES WITHIN HOMES
Advertiser/Client: TALK TALK
Product/Service: TALKTALK
Entrant Company: CHI & PARTNERS London, UNITED KINGDOM
DM/Advertising Agency: CHI & PARTNERS London, UNITED KINGDOM
Brief Explanation
The ad is all about ‘homes within homes’. We see real people living in real houses enjoying the benefits and emotions of having TalkTalk phone and broadband. They are enviously observed by animated characters that come to life within their smaller homes. The mood of the film then changes and becomes more joyful as we revisit all of the animated characters who now have TalkTalk. Their homes are now brighter places to be as they are able to surf and chat. Set against the soundtrack of Unchained Melody, the ad celebrates the emotional role TalkTalk plays in their customers’ lives.