Tam Film FLIGHT OF 190 MILLIONS by Y&R Sao Paulo

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Industry Airlines
Media Film
Market Brazil
Agency Y&R Sao Paulo
Director Rodrigo Meirelles, Fernando Meirelles
Creative Director Alexandre Vilela, Felipe Gall
Art Director Rodrigo Mendes, Carlos Pimenta, José Borba Maranhão Neto
Copywriter Igor Cabó, Caio Mattoso, Leonardo D'andrea
Account Supervisor Alessandro Cardoni
Production O2 Filmes
Released May 2010

Credits & Description

Category: Other Screens
Advertiser: TAM
Product/Service: AIRLINE
Agency: Y&R
Production Company: O2 FILMES, Sao Paulo, BRAZIL
Date of First Appearance: May 2 2010
Chief Creative Officer: Marco Versolato
Creative Director: Alexandre Vilela (Xa)/Felipe Gall
Copywriter: Igor Cabo/Caio Mattoso/Leonardo D'andrea
Art Director: Jose Neto/Rodrigo Mendes/Carlos Pimenta
Agency Producer: Nicole Godoy/Camila Naito
Account Supervisor: Alessandro Cardoni
Advertiser's Supervisor: Manoela Amaro
Director: Fernando Meirelles/Rodrigo Meirelles
Account Manager: Daniela Monteiro
Planner: David Laloum/Rafael Coca

English Description
The film shows many Brazilian fans sending messages of encouragement to the Brazilian Soccer Team. These messages are interspersed with letterings that are encouraging and show to the players that all Brazilians will be together with them in this World Cup.