Tang Film Tang Taste Challenge by Bates CHI & Partners Mumbai

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Tang Taste Challenge

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Industry Juice
Media Film
Market India
Agency Bates CHI & Partners Mumbai
Chief Creative Officer Manmohan Anchan
Executive Creative Director P.k. Anil Kumar
Creative Director Mehul Patil
Art Director Tejas Phansekar
Production Rising Sun Films
Director Anup Chitnis
Released May 2017

Credits & Description

The TVC opens with a family playing a game of the ‘Tang Taste Challenge’ that showcases each member of the family rising up to the challenge by preparing what they think is the perfect glass of their favourite drink. They are to be judged by the youngest members of the family, the children. After tasting each glass, the little boy of the house declares his mother the winner of the taste challenge.
Media: TV
Category: Drinks, non-alcoholic
Client: Mondelez/ Tang
Agency: Bates CHI & Partners
Production: Rising Sun Films
Country: India
Director: anup chitnis
Chief Creative Officer: MANMOHAN ANCHAN
Executive Creative Director: P K Anilkumar
Senior Creative Director: Mehul Patil
Art Director: tejas phansekar
Client Services Director: Sheeba Inamdar
Account Executive: AKSHAYA GANGAN