|Agency||Bates CHI & Partners Mumbai|
|Chief Creative Officer||Manmohan Anchan|
|Executive Creative Director||P.k. Anil Kumar|
|Creative Director||Mehul Patil|
|Art Director||Tejas Phansekar|
|Production||Rising Sun Films|
Credits & Description
The TVC opens with a family playing a game of the ‘Tang Taste Challenge’ that showcases each member of the family rising up to the challenge by preparing what they think is the perfect glass of their favourite drink. They are to be judged by the youngest members of the family, the children. After tasting each glass, the little boy of the house declares his mother the winner of the taste challenge.