Target Film TINY TREE CHRISTMAS by Wieden + Kennedy

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TINY TREE CHRISTMAS

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Wieden + Kennedy
Director Dayton Ferris
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Rob Thompson
Art Director Don Shelfrod
Copywriter Dan Kroeger
Account Supervisor Jordan Delapoer
Production Bob Industries
Released November 2010

Credits & Description

Category: Retail Stores
Advertiser: TARGET
Product/Service: HOLIDAY AT TARGET STORES
Agency: WIEDEN+KENNEDY
Production Company: BOB INDUSTRIES, Santa Monica, USA
Date of First Appearance: Nov 27 2010
Chief Creative Officer: Dan Wieden
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Rob Thompson
Copywriter: Dan Kroeger
Art Director: Don Shelfrod
Agency Producer: Kevin Diller
Account Supervisor: Jordan Delapoer
Director: Dayton Ferris
Account Manager: Megan Nugent
Planner: Alison Bonner/Seema Miller

English Description
Christmas music had gotten old. Like a Christmas tree on the curb in early January. It was time for something new. Relevant. So we didn’t create a television campaign. We created a music campaign, centered around an album of original, modern Christmas songs. The spots, basically 30-second music videos, grew out of the songs and drove consumers to Target.com, where they could download The Christmas Gig 2010, Target’s Christmas gift to the world, for free.