Targifor Film OLD CAR by PBC Comunicacao

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OLD CAR

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Industry Health & Pharmaceutical Products
Media Film
Market Brazil
Agency PBC Comunicacao
Production Movieart
Director Rogerio Velloso
Creative Director Hugo Rodrigues, Kevin Zung
Art Director Bruno Salgueiro
Copywriter Rodrigo Strozenberg, Gustavo Alves
Producer Www.manipula.art.br, Equipe Movie
Editor Umberto Martins
Released April 2011

Credits & Description

Category: Pharmacy
Advertiser: SANOFI AVENTIS
Product/Service: TARGIFOR ENERGY SUPPLEMENT
Agency: PBC COMUNICACAO
Production Company: MOVIEART, São Paolo, BRAZIL
Date of First Appearance: Apr 29 2011
Chief Creative Officer: Hugo Rodrigues
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues/Kevin Zung
Copywriter: Gustavo Alves
Art Director: Bruno Salgueiro
Agency Producer: Rita Vilarim/Maura Ferrer
Producer: Equipe Movie/Art
Director: Rogério Velloso
Editor: Umberto Martins
Post Production: Movie/Art/Tribbo Post
Music: Raw Audio - Hilton Raw E Fernando Forni
Account Manager: Elaine Elias
Director Of Photography: Helcio "alemão" Nagamine
Editing Company: Movie/Art

English Description
The film shows a man washing an enormous old car using a hose and a bucket with soap. He washes everything meticulously. In a sequence of cuts we see him throw water, soap the car up, dry and wax it, in detail. When all the hard work is finally over, we see a bird dropping fall straight on the hood of the car.

The guy looks up and surprisingly throws the bucket of water on the car again. We realize that only because of a little bit of dirt, he has decided to wash the entire car again.