|Industry||Electronic Devices & Home Appliances|
|Agency||Ogilvy & Mather Mumbai|
|Director||Vivek H. Kakkad|
|Creative||Abhijit Avasthi, Sukesh Kumar Nayak|
|Account manager||Navin Talreja, V R Rajesh, Rahul Chandwani|
Credits & Description
This campaign from Ogilvy & Mather Mumbai is based on the insight that people these days do not find any time to watch television. Tata Sky+ HD, with its record feature allows busy people to record their favourite programs and watch them at leisure. And the TVC has taken this function and showcased it's benefit through a very dramatic situation. The campaign features a 3 minute 30 second film and a 75 second cut down.