Teatro Colon Film OLD MAN by Kepel & Mata

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OLD MAN

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Industry Cinemas, Theatres & Concert Halls
Media Film
Market Argentina
Agency Kepel & Mata
Director Esteban Sapir
Creative Director Ramiro Crosio, Alvaro Yermoli, Sebastian Blezowski, Rodrigo Cid, Christian Alvarado, Jaime Díaz, Maureen Hufnagel
Producer José Arnal
Account Supervisor Gonzalo Fassón
Production La Doble A
Released May 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: GOBIERNO DE LA CIUDAD
Product/Service: TEATRO COLÓN THEATRE
Agency: KEPEL & MATA
Production Company: LA DOBLE A, Buenos Aires, ARGENTINA
Date of First Appearance: May 18 2010
Chief Creative Officer: Damián Kepel
Creative Director: Alvaro Yérmoli/Rodrigo Díaz/Sebastián Blezowski/Ramiro Crosio
Agency Producer: Luciano Lauría
Account Supervisor: Gonzalo Fassón
Advertiser's Supervisor: Paula Lombardi
Producer: José Arnal
Director: Esteban Sapir
Sound Design/Arrangement: Leo Sujatovich
Account Manager: Luján Gallo
English Description
The advert tells us a moving story about the re-opening of the legendary Colón Opera House. We see an architect, some builders and an old man, Juan Carlos Rosa, who is the last person in giving his approval for the re-opening of the theatre, as he was present at its first opening in 1908. We see the old man walking around the theatre together with his grandson. He observes every detail until he sits in one of the seats in the stalls next to his grandson. At that moment somebody asks him whether he sees it the same as the first opening and the old man surprisingly for the others says no. He then starts to slowly slide down his seat to be able to see it as when he was a child in 1908. Then with a smile on his face says, now it looks the same. The people around him start to clap in satisfaction and happiness.