Home Office Film If You Could See Yourself…? by Y&R London

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If You Could See Yourself…?

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Industry Against violence
Media Film
Market United Kingdom
Agency Y&R London
Executive Creative Director Toby Talbot
Art Director Richard Barrett
Production Stink
Director Yann Demange
Service Agency Cut & Run
Service Agency MPC
Released April 2012

Awards

British Arrows 2013
The Winners Best Over 30 and Up To 60 Second TV Commercial Bronze Award
The Winners Public Service Advertising Bronze Award

Credits & Description

Category: Public Health & Safety
Advertiser: HOME OFFICE
Product/Service: SEXUAL COERCION -RAPE PREVENTION CAMPAIGN
Agency: RKCR/Y&R
Production Company: STINK, London, UNITED KINGDOM
Chief Creative Officer: Damon Collins/Toby Talbot
Executive Creative Director: Toby Talbot
Copywriter: James Manning
Art Director: Richard Barrett
Agency Producer: Fiona Plumstead
Account Supervisor: Nick Fokes ( Business Director)
Advertiser's Supervisor: Laura Trendall
Producer: Astrid Edwards
Director: Yann Demange
Editor: Dan Robinson
Sound Design/Arrangement: Angell Sound
Post Production: Moving Picture Company
Music: Mcasso Music Sound Design/Arrangement= Angell Sound Post Production= Moving Picture Company
Account Manager: Graham Smith/Camilla Cramsie
Planner: Colwyn Elder
Cinematographer: Rob Hardy
Director Of Photography: Rob Hardy
EditingCompany: Cut/Run
Account Manager: Graham Smith/Camilla Cramsie
Planner: Colwyn Elder
Cinematographer: Rob Hardy
Director Of Photography: Rob Hardy
Editing Company: Cut/Run

English Description
During a house party a boy and girl enter a bedroom looking for a mobile phone. They start to kiss before the girl breaks away to go back to the party. The boy's indignant at being rejected; he's convinced they came upstairs for sex. He ignores her protests and forces her down on the bed.We see an exact double of the boy looking into the bedroom desperately trying to stop himself but is blocked by an invisible barrier as he, helplessly watches himself rape the girl.

The end frame asks : If you could see yourself, would you see rape?