Telecom Personal Film Email by TBWA\ Buenos Aires


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Industry Consumer & Public services, Internet Service Providers
Media Film
Market Argentina
Agency TBWA\ Buenos Aires
Production Argentina Cine
Director Augusto G. Zapiola
Released June 2010

Credits & Description

Category: Commercial Public Services
Production Company: ARGENTINACINE, Buenos Aires, ARGENTINA
Date of First Appearance: Jun 2 2010
Chief Creative Officer: Juan Cruz Bazterrica - Guillermo Castañeda
Copywriter: Yago Fandiño
Art Director: Mathias Harbek
Agency Producer: Gonzalo Calzada - Carlos Agüero
Account Supervisor: Anabella Farias
Producer: Marcos Landajo/Nano Tidone
Director: Augusto Giménez Zapiola
Editor: Pablo Barbieri
Account Manager: Nadia Faour Lucchese
Planner: Eric Jakubavicius
Director Of Photography: Julián Ledesma
Other Credits: Responsible For The Client: Benito Nazar Anchorena - S. Cataldo - C. Bassi - A. Rod
English Description
A father with a smartphone is a father who uses the home computer less. For that reason, a smartphone with email and web browsing is one of the best gifts that a teenager can give to his dad.
In this commercial for Father's Day, we can see a man -a father- who spends a lot of time in front of the computer, because he needs to send an email but he can’t find the @ key. By testing different keys and different combinations, he causes all sorts of problems not only in the pc but at home and throughout the city. Perhaps the worst of all is the key combo that opens a cage at the zoo letting free a large orangutan.