Teleflora: Give for Teleflora

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Teleflora: Give

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Industry Consumer & Public services
Media Film
Market United States
Released February 2012

Awards

Super Bowl 2012
Television - Entry

Credits & Description

Category: Retail Stores
Advertiser: TELEFLORA
Product/Service: FLOWERS
Agency: FIRE STATION AGENCY
Production Company: B-REEL, Los Angeles, USA
Chief Creative Officer: Liz Leow
Executive Creative Director: Kim Genkinger
Copywriter: Susan Graves
Art Director: Colin Jahn
Agency Producer: Maresa Wickham
Producer: Rich Hutchins
Director: Anders Halberg

English Description
The Super Bowl is the ideal time to reach the Valentine’s Day flower-purchasing target of men aged 30-54. Airing just a week-and-a-half prior to the holiday, Teleflora’s 'Give' execution - featuring supermodel Adriana Lima - was created to drive the purchase of Valentine's bouquets on teleflora.com and also drive brand awareness overall. The insight was that men are typically looking for a sure-fire gift solution for their girlfriend or wife that with make her Valentine’s Day, and his Valentine’s Night.