Telenet Film MOODSWING by Duval Guillaume Modem Antwerp

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MOODSWING

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Industry Telecommunications Services, TV Channels/Radio Stations and Programmes
Media Film
Market Belgium
Agency Duval Guillaume Modem Antwerp
Director Rob Pearlstein
Creative Director Peter Ampe, Katrien Bottez

Art Director Geert De Rocker
Copywriter Tom Berth
Producer Frederik Zaman, Mitchel Elsen
Account Supervisor Sylvie Verbruggen
Production TRS
Released May 2010

Credits & Description

Category: Publications & Media
Advertiser: TELENET
Product/Service: DIGITAL TELEVISION
Agency: DUVAL GUILLAUME BRUSSELS
Production Company: TRS BRUSSELS, BELGIUM
Date of First Appearance: May 20 2010
Creative Director: Katrien Bottez/Peter Ampe
Copywriter: Tom Berth
Art Director: Geert De Rocker
Agency Producer: Charlotte Mathias/Marc Van Buggenhout
Account Supervisor: Sylvie Verbruggen
Advertiser's Supervisor: Inge Debremaeker
Producer: Frederik Zaman/Mitchel Elsen
Director: Rob Pearlstein
Sound Design/Arrangement: Gregory Caron
Account Manager: Annekatrien Chielens

English Description
Digital Movie Channel 'Prime' wanted to communicate the huge variety of feature films in their catalogue.

We created a mood selector. Instead of searching for films by title or director, people could browse through the catalogue by mood.
For instance, if you were in for some romance, the mood selector proposed you a load of romantic movies.

In the TV commercial and viral film we gave a funny example of moods and the corresponding movies.