Telenor Film Brahe von Noblespear by Acne Stockholm

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Brahe von Noblespear

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Industry Mobile Communications
Media Film
Market Sweden
Agency Acne Stockholm
Executive Creative Director Erik Bergqvist
Art Director Anton Bolin, Natalie Kocsis
Copywriter David Aronson
Released March 2018

Credits & Description

Category: Electronics, Technology
Brand: Telenor
Client Telenor: Sophie Malmberg
Client Telenor: Anna Malmsten
Client Telenor: Linda Wetterborg
Media: Online
Country: Sweden
Advertising Agency: Acne, Sweden
Executive Creative Director: Erik Bergqvist
Copywriter: David Aronson
Art Directors : Anton Bolin, Natalie Kocsis
Final Art: Henrik Åkerberg
Director: Joakim Behrman
Photographer: Jasmin Storch
Operative Project Manager: Malin Marklund
Project Managers: Natalie Ndoye, Lisa Kopp
Producer: Lisa Eklöf
Sound (Call Center For Dogs): Markus Gieselmann
Social Media Manager: Rebecka Hoffmann
Client Telenor: Sophie Malmberg, Anna Malmsten, Linda Wetterborg
Published: March, 2018
Synopsis:
Telenor Sweden add dogs to their family plan.
Swedish telco add dogs to their family plan.
To promote their family plan and stand out from its competitors, one of Sweden’s largest mobile operator Telenor now make it possible to add the dog to their family plan, Telenor Family. The dog is often considered a member of the family but had no use for a cell phone subscription, until recently. Now you can call it, get notifications to your smartphone when it’s from a certain distance from your home, and see its movements from the last 24 hours.
The initiative was developed by Swedish agency Acne in an effort to stand out in a saturated market. At the heart of the campaign is a “dog tracker” (GPS Tracker Minifinder) that uses a sim-card to help you keep track of your dog through your smartphone.