HANDCUFFS by BRW Filmland Milan, J. Walter Thompson Italy for Telethon

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HANDCUFFS

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Industry Charities, Foundations, Volunteers
Media Film
Market Italy
Agency BRW Filmland Milan
Director Michele Nocchi
Executive Creative Director Alberto Citterio, Pietro Maestri
Creative Director Bruno Bertelli, Pietro Maestri, Flavio Mainoli, Cristiana Boccassini, Paolo Cesano, Ecd Pietro Maestri - Associate Creat Dir Paolo Cesano
Art Director Fabrizio Grillotti
Copywriter Stefano Battistelli
Producer Luca Orlando
Account Supervisor Stefano Patriarca
Editor Roberto Pileri
Agency J. Walter Thompson Italy
Released December 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: TELETHON
Product/Service: TELETHON FUNDRAISER
Agency: JWT ROMA
Production Company: BRW FILMLAND, Milan, ITALY
Date of First Appearance: Dec 12 2010
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli/Cristiana Boccassini/Flavio Mainoli/Paolo Cesano
Copywriter: Stefano Battistelli
Art Director: Fabrizio Grillotti
Agency Producer: Cecilia Barberis
Account Supervisor: Stefano Patriarca
Producer: Luca Orlando
Director: Michele Nocchi
Editor: Roberto Pileri
Post Production: Postoffice Reloaded/General Jingles
Account Manager: Giuseppe Salinari
Director Of Photography: Alessandro Feira Chios
Editing Company: Postoffice Reloaded

English Description
In hospital. A nurse is tending a new born baby. After giving him his first bath, she puts him in his cot and then puts the classic bracelet on his wrist. The nurse goes away and we see that the bracelet is tied around both of the baby's wrists like handcuffs.
Super: "Being born with a genetic desease can be a tough sentence".