Telmex Film HIGH SPEEDS-HELICOPTER by J. Walter Thompson Bogota

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HIGH SPEEDS-HELICOPTER

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Industry Internet Service Providers
Media Film
Market Colombia
Agency J. Walter Thompson Bogota
Creative Director Alirio Ardila
Art Director Jorge Jimenez, Diego Durán. Mario León. Juan Carlos Espitia.
Copywriter Emanuel Abril
Production Spiral Films
Released December 2010

Credits & Description

Category: Commercial Public Services
Advertiser: TELMEX
Product/Service: BROADBAND INTERNET
Agency: JWT COLOMBIA
Production Company: SPIRAL FILMS, Bogota, COLOMBIA
Date of First Appearance: Dec 17 2010
Chief Creative Officer: Rodrigo Torres
Creative Director: Alirio Ardila
Copywriter: Emanuel Abril
Art Director: Diego Duran/Jorge Jimenez
Agency Producer: Sandra Martinez/Martha Silva

English Description
Our client Telmex Broad band asked us for an idea to launch their new promotion. For the first time people would have access to internet of 10 and 20 MB of speed but paying for the price of lower speeds.
To show how good this promotion was we went to one of the major cities in Colombia, full of traffic jams and decided to take a taxi passenger to his destination in a helicopter for the same price, at a higher speed.