BNP Paribas Open Film THE BABY (FRENCH) by BETC Euro Rscg Paris, Les Télécréateurs

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THE BABY (FRENCH)

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Industry Culture, Leisure & Sport
Media Film
Market France
Agency BETC Euro Rscg Paris
Agency Les Télécréateurs
Released July 2004

Credits & Description

Philosophy/Solution

This new advertising campaign has been produced to highlight the fact that BNP Paribas, known for sponsoring high-profile tennis tournaments such as the Roland Garros French Open, the Davis Cup by BNP Paribas and the BNP Paribas Masters, also sponsors many amateur tennis tournaments, and is heavily involved in the development of tennis at every levels. Who better than this baby could have illustrate the bank's claim : "BNP Paribas. Sponsoring tennis, everykind of tennis".

Title "The Baby (French)"
Original Title "Le Bébé"
Agency BETC Euro RSCG
City Paris
Production Company: Les Télécréateurs
Advertiser BNP Paribas
Brand Name BNP Paribas
Product Name Tennis partnership
Business Sector Corporate Communication
Date of First Publication 2004
Market France
Country of Production France
Language French
Type Television & Cinema
Length 30 seconds
Tagline BNP Paribas. Sponsoring Tennis. Sponsoring Every Kind of Tennis.
Original Tagline BNP Paribas, partenaire du tennis. De tous les tennis