Terra Film BLOOD IS EVERYWHERE by Alma Miami, Tribal DDB Bogota

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BLOOD IS EVERYWHERE

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Industry Charities, Foundations, Volunteers, Blood Donation
Media Film
Market Colombia
Agency Alma Miami
Director Jorge Colon Letca Films
Art Director Enrique Faillace
Copywriter Michelle Eggenberger - Acd
Producer Giselle Garcia
Editor Jeff Sternberger
Agency Tribal DDB Bogota
Production Letca Films
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: TERRA
Product/Service: BLOOD DONATION APPEAL
Agency: ALMA DDB
Agency: TRIBAL DDB COLOMBIA
Production Company: LETCA FILMS, Miami, USA
Date of First Appearance: Dec 19 2010
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Director: Enrique Faillace
Creative Director: Enrique Faillace
Copywriter: Michelle Eggenberger
Art Director: Enrique Faillace
Agency Producer: Michi Bandin
Producer: Giselle Garcia
Director: Jorge Colon
Editor: Jeff Sternberger
Post Production: 2150
Animation: Carmen Cothern
Director Of Photography: Sherman Johnson
Editing Company: 2150
Other Credits: Manolo Celi

English Description
A campaign that appealed to young Hispanics’ desire to do the right thing by donating blood. The content seamlessly integrated into existing content portals, as if they were legitimate products the viewer wants to check out. A movie trailer looked like an upcoming horror movie, suckering the viewer before switching to a pitch to donate blood.