Tesco Mobile: Cupcake by Red Brick Road for Tesco Mobile

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Tesco Mobile: Cupcake

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Industry Mobile Communications
Media Film
Market United Kingdom
Agency Red Brick Road
Director Chris Dooley, National Express East Coast, David Chun
Producer Zach Wakefield
Production Not To Scale
Released August 2012

Credits & Description

Category: Telecommunications
Brand: Tesco Mobile
Agency: The Red Brick Road, London
Country: United Kingdom
All the television and print assets for a recent, high-profile Tesco Mobile campaign from London-based advertising agency The Red Brick Road were created by NATL directors through Not To Scale. According to NATL creative directors Chris Dooley and David Chun, the clients wanted to use the process of baking a cupcake as a metaphor to highlight their latest offers. The content was broadcast throughout the UK during the London Olympics, and NATL's imagery also appeared widely in billboards and posters.
Category: Telecommunications
URL: http://phone-shop.tesco.com/tesco-mobile/
Client: Tesco Mobile
Agency: The Red Brick Road, London
Production: Not To Scale/National Television
Country: United Kingdom
Director: National
Director: Chris Dooley
Director: David Chun
Creative team: The Red Brick Road
Producer: Zach Wakefield
Executive Producer: Jared Libitsky
Agency Producer: Miles Nathan
Additional Credits for Not To Scale/National Television
VFX Supervisor: Ollie Nash
Technical Director: Kevin Walker
Designers: Chris Dooley, David Chun, Morgan Schweitzer
2D/3D Animators: Stacie Plassche, Kendra Ryan, Jeni Wamberg
Cell Animators: Kendra Ryan, Aleth Romanillos
Music: Nick Webb