Tesco Film The Unforgettable Bag by Grey Kuala Lumpur

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The Unforgettable Bag

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Industry Supermarkets, Environmental & Animal Issues
Media Film
Market Malaysia
Agency Grey Kuala Lumpur
Executive Creative Director Graham Drew
Creative Director Heng Thang Wei
Art Director Austin Lee
Copywriter Shamini Kandiah
Released April 2018


Ad Stars 2018
Green - Bronze

Credits & Description

Category: Retail Services
Media: Film
Brand: Tesco
Agency: Grey
Geo: Malaysia
Advertising Agency: Grey, Malaysia
Executive Creative Director: Graham Drew
Creative Director: Heng Thang Wei
Creative Director (whiteGREY): Ronojoy Ghosh
Art Director: Austin Lee
Designer: Ralve Khor
Copywriter: Shamini Kandiah
General Manager: Jo Yau
Account Director: Kenzhen Leong
Production Team: Rawr Studios
Sound Design: Two AM Music Studios
Published: April 2018
Tesco Malaysia has launched ‘The Unforgettable Bag’ - a revolutionary new bag design that is the centrepiece of a campaign to help reduce single-use plastic bags, by encouraging cust­­­omers to bring back their bags for every time they shop.
Each of the animal designs contain a barcode, which will provide customers a 20 cents rebate on shopping at Tesco when scanned, hence encouraging a culture of reuse. Tesco is the first hypermarket in Malaysia to provide rebates for shoppers reusing their shopping bags.
'The Unforgettable Bag' campaign is launched ahead of World Earth Day, which is celebrated on 22 April worldwide.