Texa Allergy Film THE HOT DOG CHAMPIONSHIPS by Saatchi & Saatchi BrandsRock Cape Town, Velocity Films

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Industry Health & Pharmaceutical Products
Media Film
Market South Africa
Agency Saatchi & Saatchi BrandsRock Cape Town
Creative Director Gavin Whitfield
Agency Velocity Films
Director Tristan Cornelius, Unicorn
Art Director Natalie Vella
Copywriter Taryn Scher
Released September 2012

Credits & Description

Ever sneezed at an inopportune moment? Chances are you have.
This is the basis for a new campaign called ‘Sneezing Sucks’ developed by Saatchi & Saatchi for PharmaDynamics’ antihistamine product, Texa Allergy.
“It’s a single-minded idea,” says creative director Gavin Whitfield. “In a category that tends to default to model families wandering in fields of flowers, we wanted to do something a little edgier. I think we've done that.”
The result is an above the line campaign featuring executions in print, radio and on television, with an in pharmacy component in the final stages of development.
The television spots tackle scenarios with inopportune sneezes at the dentist, during a team building exercise, and at a hotdog-eating contest. They were produced by Velocity Films and Directed by Unicorn.
Copywriter: Taryn Scher
Art Director: Natalie Vella
Creative Director: Gavin Whitfield
Agency Producer: Candice Brouwer
Production House: Velocity Films
Director: Tristan/ Unicorn
Sound: We love Jam - Graham Merril