TGI Friday's Film Haircut by Partners Andrews Aldridge

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Industry Fast food
Media Film
Market United Kingdom, United States
Agency Partners Andrews Aldridge
Art Director Gabriella Kohli
Copywriter Aaron Goldring, Nick Coates
Production Pretzel Films
Director Jamie Maule-ffinch
Released September 2018

Credits & Description

Title: TGI Friday’s Fridarian Launch
Brief: Reignite customer love for TGI Fridays
Agency: Partners
Business Director / Senior Account Director / Account Manager: Matt Lee / Sarah Taraq / Chris Morrogh
Chief Marketing Officer: Steve Flanagan
Copywriter: Nick Coates
Executive Creative Director: Aaron Goldring
Art Director: Gabriella Kohli
Planner/CSU Director: Craig Lawrie
Media agency: Reprise media
Media planner: Phil Clark
Production company: Pretzel Films
Director: Jamie Maule-Ffinch
Audio Post Production: Unit
Post Production: Unit
Published: September 2018
In three short films we meet Fridarians who have waved goodbye to conformity, and said a big ‘hello’ to being themselves. We see Laura getting saucy when out with her parents, Jay staying out late on a school night, and the Jones’ finding whatever reason they can to celebrate with the family.
Created by customer-centric agency Partners, who have been tasked to help reignite guest love for the brand. A first for the original rule breakers to launch a brand campaign, shot by BAFTA award winning Pretzel Films. The campaign will feature on VOD, radio and will be rolled out across social channels.
Speaking about the campaign, Steve Flanagan, Chief Marketing Officer at TGI Fridays, said: “We have a promise written on the wall in every one of our restaurants which is simply “In here it’s always Friday” – and we pride ourselves on making sure that for every guest we deliver outstanding food, unrivalled guest service and a relaxed fun experience. In almost every aspect of life, people have been told what to do, and how to do it when going out for dinner and drinks. Being a Fridarian at TGI Fridays is different. Friday isn’t just Friday. It’s Monday lunch-time. It’s Tuesday night. It’s Sunday evening. It’s whenever a Fridarian wants it to be.”
Aaron Goldring, Executive Creative Director at Partners added: “We’ve all had a great night out at TGI Fridays. Our ‘Go Fridarian’ campaign not only celebrates the unashamedly good times you’ll have in every restaurant, it also gives guests permission to let their hair down, pull their sleeves up, and experience that Friday feeling any day of the week.”