Tgv Film Business by NEMA Prod

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Industry Railways
Media Film
Market France
Agency NEMA Prod
Director David Ctiborsky
Art Director Maximilien Guibert
Released November 2017

Credits & Description

Producteur NEMA PROD: Charly Cuvillier
Producteur NEMA PROD: Thomas Correia
Director: David Ctiborsky
Ass Real: Manu Marx
AGENCE CHANGE – Art Director: Maximilien Guibert
AGENCE CHANGE – Project manager: Domitille Richard
AGENCE CHANGE – Strategy team
: Juliette Vignerot
AUDIO POST PROD production company: Grownkid
Etalonneur: Frederic Beraud
POST PROD production company: Digital factory
Producteur NEMA PROD: Charly Cuvillier
Producteur NEMA PROD: Thomas Correia

NEMA PROD picking up speed

Paris, November 2017 - With different challenging films brilliantly filmed in sequence shot, Néma Prod is approaching a new and coveted world: transport brands. With 3 films shot in 2 months for TGV Lyria, Opel France or President, Néma Prod and its two self-taught founders is establishing itself a bit more as a flexible, creative, unifying and faithful production company.
TGV Lyria, the leader in travel between France and Switzerland with nearly 5 million passengers a year, has created the advertising campaign "With TGV Lyria, switch to train mode" to establish itself as a new standard for travelling in Europe. Launched in January 2018 and connected to a print campaign, the parisian campaign aims to reconsider the train compared to the aircraft through the fundamentals of the TGV.
With a brand new signature: "For those who don’t give up" and a brand new advertising, idendity campaign, the films made by David Ctiborsky and Nema Prod had to present the new premium services of the new offer: meals brought to your table, free press, redevelopment of the comfort of armchairs ...
In collaboration with Change agency, the NEMA PROD team opted for sequenced films, a real technical challenge and a complex organisation for one-day shoot in Geneva.
With the axis: "The train has nothing to envy to the plane", Nema prod has invested a wagon with a real team of cinema of 30/40 persons in order to make it a confotable cocoon, a bubble with premium comfort.
The different travellings, the special effects and the 3Ds for the integration of the landscapes as well as the use of a drone to film the scene of the train passing on the aqueduct, made of these 6 films (a version FR, a Swiss version German and an English version) real moments of comfort and speed. The airy and dynamic sound design is an original musical composition by Julie Roué (Camera d’or at the last Cannes Film Festival) and the agency Timpanistans.
These B to B films, conveying the different key messages of the new campaign will be presented in January, in tourism and business shows, travel agency to target a clientele of businessmen.
See the campaigns here : https://vimeo.com/240639337e and here https://vimeo.com/240638297