PUB by TBWA\ Bangkok for Thai Health Promotion Foundation (ThaiHealth)

PUB

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Industry Charities, Foundations, Volunteers
Media Film
Market Thailand
Agency TBWA\ Bangkok
Director Thanonchai Sornsrivichai
Creative Director Rotrob Ramakomut
Art Director Nattakorn Smintarapunya, Yuwarat Surattanasathitkul
Copywriter Apadsara Charodrum, Rit Prompicharn
Producer Janyaluck Khamdaeng
Account Supervisor Nutnipa Srisak
Editor Manop Boonwipas
Released October 2012

Credits & Description

Advertiser: THAI HEALTH PROMOTION FOUNDATION
Agency: TBWA\THAILAND
Category: Public Awareness Messages
Account Manager: Apirom Rattanaapiromyakit
Post Production: Cine Digital
Producer: Janyaluck Khamdaeng
Executive Creative Director: Rit Prompicharn
Copywriter: Rotrob Ramakomut
Creative Director: Rotrob Ramakomut
Director: Thanonchai Sornsrivichai
Agency Producer: Tarinee Limthongskul
Copywriter: Apadsara Charodrum
Sound Design/Arrangement: Chumpol Sepsawasdi
Editor: Manop Boonwipas
Art Director: Nattakorn Smintarapunya
Account Supervisor: Nutnipa Srisak
Advertiser's Supervisor: Supatnuj Sorndamri
Copywriter: Rit Prompicharn
Art Director: Yuwarat Surattanasathitkul

Brief Explanation
Government research reveals that irresponsible drinking in Thailand is responsible for 90% of road deaths and high casualties from alcohol-related diseases, producing 150,000 million Baht worth of economic damage annually. Because of this, Thai Health Promotion Foundation wants to warn the public that every form of giving alcohol including serving, inviting and selling, contributes to creating deadly disasters for the lives of the Thai people.