Thai Life Insurance: Silence of Love by Ogilvy & Mather Bangkok for Thai Life Insurance

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Thai Life Insurance: Silence of Love

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Industry Insurance
Media Film
Market Thailand
Agency Ogilvy & Mather Bangkok
Released September 2010

Awards

Spikes Asia 2011
Film Product & Service Bronze

Credits & Description

Advertiser THAI LIFE INSURANCE CO.
Product THAI LIFE INSURANCE
Entrant OGILVY & MATHER THAILAND Bangkok, THAILAND
Type of Entry: Product & Service
Category: Corporate Image
Title: SILENCE OF LOVE
Advertiser/Client: THAI LIFE INSURANCE CO.
Product/Service: THAI LIFE INSURANCE
Entrant Company: OGILVY & MATHER THAILAND Bangkok, THAILAND
Advertising Agency: OGILVY & MATHER THAILAND Bangkok, THAILAND
Creative Credits
Production Company: PHENOMENA Bangkok, THAILAND
Name Position
Korn Tepintarapiraksa Executive Creative Director
Korn Tepintarapiraksa/Rudee Surapongraktrakool Copywriter
Korn Tepintarapiraksa Art Director
Yuthapong Varanukrohchocke Agency Producer
Morrakot Rieanthong Account Supervisor
Panida Ngamsompong Producer
Thanonchai Sornsriwichai Director
Manop Boonwipas Editor
Sound Producer : Chumpol Sepswasdi Sound Design/Arrangement
Music Composer :terdsak Janpan Music
Phawit Chitrakorn/Chaowalit Vichayachakorn/Thitima Chintharn Account Manager
Vanich Jirasuwankij/Nuntaporn Laoruangroj Planner
Thaweesak Kumphati/Wutthitrai Piriyapakdeekul Cinematographer
Sound Production Company : Cinedigital Sound Studio Co./Ltd Other Credits
Brief Explanation:
The teenager daughter of deaf-numb man is bullied at shool and ridiculed for the way her father is. She tries to commit suicide, but the father rushes to the hospital with her and saves her by donating his blood, but he doesn't survive. The ad highlights that we should always care for the ones that love us, and for this purpose suggests a life insurance service.