SILENCE OF LOVE by Ogilvy & Mather Bangkok for Thai Life Insurance

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SILENCE OF LOVE

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Industry Insurance
Media Film
Market Thailand
Agency Ogilvy & Mather Bangkok
Released June 2012

Awards

Cannes Lions 2012
Film Lions Banking, Investment & Insurance Bronze

Credits & Description

Type of entry: Product & Service
Category: Banking, Investment & Insurance
Advertiser: THAI LIFE INSURANCE
Product/Service: THAI LIFE INSURANCE
Agency: OGILVY & MATHER Bangkok, THAILAND
Advertiser THAI LIFE INSURANCE
Product THAI LIFE INSURANCE
Entrant OGILVY & MATHER Bangkok, THAILAND
Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: SILENCE OF LOVE
Advertiser/Client: THAI LIFE INSURANCE
Product/Service: THAI LIFE INSURANCE
Entrant Company: OGILVY & MATHER Bangkok, THAILAND
DM/Advertising Agency: OGILVY & MATHER Bangkok, THAILAND


Brief Explanation
This commercial asks the audience to stop and think about the immense value of the care that fathers provide to their children and the sacrifices they make in the name of unconditional love.
The story is told through the eyes of a teenage girl who feels alienated because of her inferiority complex due to her father’s deafness. She refuses to accept her father’s love and turns to other sources. When met with disappointment she decides to commit suicide. However, her father discovers her in time and does whatever it takes to keep his daughter alive. As she recovers at the hospital she finally comes to the realization that, even though her father is not perfect, his love for her is perfect and that it was herself who overlooked all his parental acts of love.
It’s past time to care for those who have cared for you.
Thai Life insurance. Caring for Thai lives.