The Aids Task Force Film COFFEE by Y&R Tel Aviv

COFFEE

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Industry HIV/AIDS
Media Film
Market Israel
Agency Y&R Tel Aviv
Director Micha Kinsbruger
Executive Creative Director Tzur Golan
Creative Director Amit Gal
Art Director Shirley Eva Bahar
Copywriter Orit Bar-Niv
Account Supervisor Shiran Chen Gross
Production Paradiso
Released December 2010

Credits & Description

Category: Public Health & Safety
Advertiser: AIDS TASK FORCE
Product/Service: AIDS AWARENESS
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Production Company: PARADISO, Tel Aviv, ISRAEL
Date of First Appearance: Dec 13 2010
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Copywriter: Orit Bar-Niv
Art Director: Shirley Eva Bahar
Agency Producer: Marina Akilov
Account Supervisor: Shiran Chen Gross
Director: Micha Kinsbruger
Account Manager: Inbal Stern

English Description
The Israel Aids Task Force launched a new Anti-Stigma Aids campaign that aims to break the stigma that people have about HIV carriers: You cannot get HIV by drinking from the same cup. You cannot get HIV sitting on toilet seats. You cannot get HIV shaking hands. You cannot get HIV kissing. You cannot get HIV having safe sex. Break the stigma